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Location Strategy Development

Viewing posts tagged Location Strategy Development

25 Jan 2020

Manufacturing Footprint Optimization: Global Expansion (ASEAN)

By Arthur Elliott

Background

Global firm needed to increase China/Asia manufacturing capacity. EWA was engaged to develop and implement an Asian Manufacturing Footprint Strategy to drive long-term profitability.

Approach

Step 1: Identifying the expansion criteria
  • Company analysis
    • Expansion criteria: labor supply/costs, government incentives, inflation rates, availability of raw materials, transport & export logistics, supply chain vendor availability
Step 2: An in-depth comparative analysis of 6 selected countries
  • Philippines, Malaysia, Indonesia, Vietnam, Thailand & China
    • Expansion recommendation: Thailand
Step 3: On the ground interaction
  • Negotiated conditions for property purchase & property management (waste removal, perimeter security, etc.)
  • Negotiated investment incentives with Secretary General of Royal Thailand Board of Investment
  • Qualified local Thai vendors to support the company’s manufacturing location
  • Met with local legal and accounting firms to identify the necessary criteria for establishing a business entity
Step 4: Hands-on implementation
  • Property was purchased and all pre-construction permits/licenses/registrations were acquired by October 2017
  • Plant designs, construction budget/timeline & all construction partner contracts were finalized in November 2017
  • Plant construction and equipment installation began in January 2018 and was completed in April 2019
  • Identification and recruitment of supply chain, distribution & logistics partners was completed in February/March 2019

Results

  • Government Incentives
    • 8 year tax holiday from CIT, 50% tax reduction for an additional 5 years
  • Cost Reduction †
    • $22.0M tax savings over 10 years
    • $4.3M annual labor savings after 5 years
    • $1.8M annual material savings after 5 years
    • $120/unit average freight savings
  • Company Growth †
    • 42% increase in sales over 5 years
    • 53% increase in revenue over 5 years

† Company Forecast

25 Jan 2020

Manufacturing Footprint Optimization: Site Selection

By Arthur Elliott

Background

  • German-owned chemical company with an ageing facility was being pressured by local authorities to relocate to an “official” chemical processing zone, as part of the Chinese government’s initiative to combat industrial pollution
  • EWA was engaged to conduct a comprehensive site selection process and provide the client with quantified site recommendations

Approach

Step 1: Create functional definition of plant
  • Purpose for expansion, customers, supply chain, products, capital equipment, etc.
  • Definition of the site requirements & specifications:
  • Size of plant, land requirements, structural requirements, utilities and consumption, logistics, labor force requirements, ground compaction, water table, number of employees, manufacturing space, office space, employee facilities, etc.
Step 2: Analysis of company performance influencers
  • Logistics, location of customer base, location of suppliers, location of business partners, freight & transportation costs, current property costs, current operational costs, government incentives, etc.
Step 3: On the ground interaction
  • Identification of 7 business/chemical parks for further exploration based upon site & company criteria
  • Personal site visits, face-to-face negotiations, meetings with other companies located in the individual business parks & interaction with local government officials
  • Tours with company executives
  • Negotiations and confirmations of land price and tax incentives
  • Analysis of the impact on startup and operational costs
Step 4: Recommendation of the 3 quantified location options with full analysis

Results

  • Significant tax and land incentives were attained by EWA negotiations
  • Client approved EWA recommendation and final negotiations are currently in process.
  • Client has engaged EWA in the role of “Owners Representative” for follow-on activities including coordinating design and overseeing construction
25 Jan 2020

Performance Improvement: Growth Development

By Arthur Elliott

Background

A manufacturer of returnable packaging materials for the automotive industry with stagnating sales engaged EWA to identify and qualify sources of business growth potential.

Approach

Step 1: 360° Opportunity Assessment
  • An extensive review with the client of the construction and technical aspects of the current product portfolio, the market, adjacent verticals, competitor products & customer base.
Step 2: Opportunity Identification
  • Identification and validation of 12 key industries as qualified verticals for expansion – based upon ease of adaptation, market size, growth potential and profit margin
  • Total of 1300+ potential new customers
Step 3: Short-listing of 5 core industries of focus for a deep dive analysis
  • Off Road Vehicles, HVAC, Outdoor Power Equipment, Pharmaceuticals, Consumer Electronics
  • Total of 370 potential new customers
Step 4: Opportunity Leveraging
  • EWA prioritized the top 10-12 companies per sector (sales channels, geographical location, etc.)
  • EWA conducted an in-depth investigation of each company & senior management and then delivered a biographical summary and contact information for 63 companies

Results

  • The client signed contracts with 9 new business partners
  • 13% increase in sales within 18 months