GLOBAL FOOTPRINT SERVICES: GLOBAL EXPANSION (ASEAN)

GLOBAL FOOTPRINT SERVICES:

GLOBAL EXPANSION (ASEAN)

GLOBAL FOOTPRINT SERVICES: GLOBAL EXPANSION

BACKGROUND

Global firm needed to increase China/Asia manufacturing capacity. EWA was engaged to develop and implement an Asian Manufacturing Footprint Strategy to drive long-term profitability.

GLOBAL FOOTPRINT SERVICES: GLOBAL EXPANSION

APPROACH

Step 1

Identifying the expansion criteria

  • Company analysis
    • Expansion criteria: labor supply/costs, government incentives, inflation rates, availability of raw materials, transport & export logistics, supply chain vendor availability
Step 2

An in-depth comparative analysis of 6 selected countries

  • Philippines, Malaysia, Indonesia, Vietnam, Thailand & China
    • Expansion recommendation: Thailand
Step 3

On the ground interaction

    • Negotiated conditions for property purchase & property management (waste removal, perimeter security, etc.)
    • Negotiated investment incentives with Secretary General of Royal Thailand Board of Investment
    • Qualified local Thai vendors to support the company’s manufacturing location
    • Met with local legal and accounting firms to identify the necessary criteria for establishing a business entity
Step 4

Hands-on implementation

    • Property was purchased and all pre-construction permits/licenses/registrations were acquired by October 2017
    • Plant designs, construction budget/timeline & all construction partner contracts were finalized in November 2017
    • Plant construction and equipment installation began in January 2018 and was completed in April 2019
    • Identification and recruitment of supply chain, distribution & logistics partners was completed in February/March 2019
GLOBAL FOOTPRINT SERVICES: GLOBAL EXPANSION

RESULTS

Government Incentives

      • 8 year tax holiday from CIT, 50% tax reduction for an additional 5 years

Cost Reduction

      • $22.0M tax savings over 10 years
      • $4.3M annual labor savings after 5 years
      • $1.8M annual material savings after 5 years
      • $120/unit average freight savings

Company Growth

      • 42% increase in sales over 5 years
      • 53% increase in revenue over 5 years

 

Company Forecast

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Major Investments In Thailand Focus on Electronic Vehicle Manufacturing

Major Investments In Thailand Focus on Electronic Vehicle Manufacturing

The global shift to electric and sustainable vehicles is set to bring about incredible transformation for the planet and its transportation needs, and Thailand is among those leading this charge.

Thailand strives to be a global player in electric and sustainable vehicles.

The Thai government strives to become one of the largest world players in Electric Vehicles by 2030, accounting for 30% of their domestic vehicle production. Through subsidized production, import tax reductions, and other incentives, the country is creating a supportive environment for manufacturers to invest in EV production.

The Thai government started subsidizing Electronic Vehicle manufacturing in September of 2022 – granting subsidies for promoting the use of EVs as well as incentives for excise, road, and import tax reduction, production of batteries, and the establishment of charging facilities.

Thailand has an established and robust EV supply chain, making it a prime location for global manufacturers. As demand for EVs increases, Thailand is poised to be a competitive marketplace for cutting-edge technology focused on sustainability. With rising investments in Thailand coming from a wide range of local conglomerates, automobile manufacturers are positioning themselves for a strong foothold in the EV industry. Not only are they advancing the technological capabilities of their products but also taking into account the unique challenges posed by a traditional reliance on combustion engines.

Thailand is poised to be a competitive marketplace for cutting-edge technology focused on sustainability.

Thailand’s Commitment to Electric Vehicle Manufacturing

Thailand has recently made a big commitment to the production of electric vehicles (EVs), and the Thailand Board of Investment is playing a key role in promoting this initiative and working hard to create an environment that is attractive to investors and EV manufacturers alike. This effort helped create a robust supply chain for EVs in Thailand, that can handle the demands of an industry set for significant growth.

Thailand Board of Investment (BOI) is working to promote this initiative and attract investors and manufacturers to the country. The BOI has been working with major global automotive companies from China, Japan, and Europe to centralize EV production and strengthen Thailand’s position as an EV hub in the region. By promoting Thailand’s manufacturing capabilities, the BOI is gearing up to attract billions of dollars in investment, creating jobs, and helping the country to meet its sustainable development goals. They place sustainability as top-of-mind and wish to be seen as competitive in the marketplace creating cutting-edge technology to curb carbon emissions and improve fuel efficiency.

As demand for EV sales goes up and the cost to the end-user continues to go down, the Thai government hopes subsidies to manufacturers will drive more interest in centralizing EV production. There is currently a strong automotive existing ecosystem with support from Chinese, Japanese, and European EV car makers already in place, making it a safe place to invest and bet on Thailand being a central hub for EV production for years to come.

Thailand has a clear vision for the future of their automotive industry, and the government’s initiatives in supporting the production of EVs demonstrate their commitment to sustainable development. The initiatives that the government is undertaking make Thailand an attractive destination for global players and improve the country’s competitiveness in the EV space. They are looking to become a one-stop service facilitator to EV companies that want to set their regional headquarters in Thailand.

The BOI’s approach towards increasing EV usage in Thailand also takes into account supply chain and infrastructure aspects aimed to make EVs accessible and more practical across the country.

Recently, the BOI just approved a tax holiday package of three to five years for charging service providers. While Bangkok enjoys more than half of the country’s total charging stations, this tax holiday will offset that imbalance and attract investments from all corners of the country, leading to an extensive and robust infrastructure for charging EVs across Thailand and opportunities for more investments to come.

As Thailand continues to attract major global players, it is exciting to see the country’s role in the EV market increase. With the growing popularity of eco-friendly vehicles, Thailand is well on its way to turning this vision into a reality and becoming a key player in the global EV industry. Industries need more governments actively looking to increase access to EVs, and Thailand is showing us how that can be done.

BOI-EV-Charging-Stations

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Webinar Executive Summary | How To Approach China Alternatives

WEBINAR EXECUTIVE SUMMARY:

How to Approach China Alternatives: Mexico, Southeast Asia & Central Eastern Europe

East West experts Mark Plum and Dan McLeod discuss how companies can approach finding alternatives to China for their manufacturing and supply chains, providing examples of companies they assisted diversifying from China while answering questions from the audience.

As manufacturing for export and sourcing in China is becoming more difficult for Western companies due to cost of inflation going up, increasing labor costs, high production expenses, volatile tariffs, political tensions, not to mention new and challenging rules and regulations that continue to evolve – companies are looking for other locations.

These trends are applicable to companies who are operating on the ground in China facilities and relocating them outside or sourcing them out of China for components or raw materials.

The questions to ask when looking to relocate are these:

    • Where is your market?
    • Where are your components and finished goods?
    • Where are they to be consumed?

These three questions will help determine the best solution for your operations.

Attractive alternatives exist for relocating China supply chain & operations, including Mexico, Southeast Asia, and Central/Eastern Europe.

 

Client Case Study #1

Moving Operations to Mexico, Client is in US and North America

The first example was a very successful US-based manufacturer of electronic equipment selling into industrial markets and was established in China since the early 2000s. In addition to manufacturing, they had developed a sourcing office there, and they were sourcing components for their US factories. They had a strong operation with a strong domestic market, growing steadily, and were satisfied with the performance of their operations.

We were engaged a few years ago to initiate a search for suppliers in Mexico after the introduction of the tariffs in China. They also experienced logistics challenges, increased cost and transit times, problems with container availability, along with becoming increasingly concerned about the political situation between China and the US.

The company was looking forward into the future and had some concerns, particularly where their marketplace was somewhat of a high-tech product, were concerned about China’s 2025 policies and the potential for the loss of intellectual property and the loss of control of production.

We provided the company with options for suppliers Mexico to be closer to their clients in the US and North America and visited the top candidates. 

Currently, in Mexico, we are finding:

    • Suppliers are fielding more requests than the previous 5-10 years. This is stressing capacity and their ability to respond. Having good relationships with suppliers in Mexico is key to getting their attention, and having local people able to facilitate these relationships is critical.
    • Finding local individuals who can support your negotiations, particularly around freight and logistics, standard terms and conditions, and trade compliance issues is important.
    • For companies that move to Mexico, they can reduce the number of distribution centers they operate in North America since they’ve shortened their supply times by getting closer to the market and have a quicker response time. This also can reduce their inventory holdings.
    • Incentives are not as transparent as other parts of the world – and more time and investment can be required. There is much more raw, undeveloped land on the market that requires more investment in time and capital to get set up as a manufacturing site.
    • Many more small-to-medium sized suppliers, where capital is tight and when faced with the need to expand to supply a significant customer, there are discussions about financing the expansion, unlike you would with a supplier in China for example.
    • When transferring technology to Mexico, it requires more work to develop the specifications and techniques than expected, which can slow the transition process down. This creates a requirement for technical skills within your company to help the transition.
Client Case Study #2

Moving Operations to Poland and Czech Republic, Clients are in Western Europe

Our next example was US global HVAC business, with manufacturing in the Guangzhou province in the 90s. Back then they were able to reduce their bill material cost and total cost between 25-30%. They could have long shipping lead times of 9-11 weeks to get to their different global distribution centers.

We were engaged to look at a new facility to help move it closer to their European markets to ease the shipping times to those markets. We determined the best area was along the Polish and Czech Republic boarder to get their goods into Western Europe, bringing the shipping times down to 10 hours by highway with a strong labor force in place.

Currently, in Eastern Europe, we find:

    • Excellent suppliers for metal fabrication – bending metals, heavy construction, is extremely good, with a strong, skilled workforce.
    • A good source of electronic components relating to automobiles, such as PCB boards, basic chips, etc.
    • A high quality of labor, with a strong work ethic, skilled in industrial, appliances, and automotives. Only difficulty can be with availability, and this is where having someone local who can help sourcing can assist.
Client Case Study #3

Moving Operations to Thailand, Clients in Southeast Asia

Our last example was a very large iconic manufacturer of electronic equipment selling into industrial markets and was established in China since the early 2000s in Guangdong Province, with growth of their markets in ASEAN.

We were asked to do a study to find a larger facility close to their current one so they would be able to keep their labor force. We demonstrated to them it would be better for their market base if we broadened it to ASEAN to keep their facilities on the cutting-edge, looking at Vietnam, Thailand, and Malaysia.

After negotiating with Thailand’s Board of Investment, we brought our client’s second design center which included their R&D first tier products and the internet of things connected products to Thailand, and the Thai government gave them a 10-year corporate tax holiday and 5 more years at a 50% tax. This saved the company an enormous amount of money compared to if they built a new facility in China.

Currently, in Southeast Asia, we find:

    • Their productivity levels and R&D are equal to those you would find in China with half the labor rates for manufacturing.
    • Your IP is much more protected, and you don’t have to worry about the government of where you are dealing with to try to compete with you.
    • There is still the Treaty of Amity that goes back 150 years where there are no duties, so if your content is over 60% coming back to the US is zero duties from Vietnam.
Helpful Tips

For Closing a Plant or Operation Center

When you are going to close a production center in China, you need to anticipate the time involved and put together a solid, upfront plan.

Set aside a two-month period working with corporate management and local leadership to develop solid plans around:

  • Understanding required severance
  • Understanding market practices around severance
  • Communication plans
  • Inventory disposition
  • Whether you need to build up or draw down inventory.

The need for a multifunctional or cross-functional planning is key for a successful plant closing.

 

For assistance with a plant closing or if you have additional questions, please call or contact us at 704.807.9531 or abryant@eastwestassoc.com.

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Volatility Matters Less Than Risk

Volatility Matters Less Than Risk

Turbulence in global markets has fueled a cottage industry in geostrategic analysis where the dominant narrative concludes that war with China—cold and likely hot—is inevitable and that companies must follow the theory of Gwyneth Paltrow and consciously uncouple.

by Francis Bassolino
Owner, Alaris

Volatility is just a temporary phenomenon (assuming you survive it financially) and investors shouldn’t attach as much importance to it as they seem to. –Howard Marks

Turbulence in global markets has fueled a cottage industry in geostrategic analysis where the dominant narrative concludes that war with China—cold and likely hot—is inevitable and that companies must follow the theory of Gwyneth Paltrow and consciously uncouple. Like anyone who asks Bono about the pathway to world peace, we question the intelligence of the person asking and the ethics of the pundits who talk of things they do not know.

It will pay to keep a few things in mind while scanning the deluge of commentary foretelling China’s future. First, in July 1989, nobody predicted that three years later Deng would declare “To get rich is glorious and poverty is not socialism”.

Second, none of the commentators have shared tea or an unscripted moment with anyone two steps removed from those in power. The new inner circle in Xi’s China is tight and tightlipped. As Laozi taught us, “Those who know, do not speak. Those who speak, do not know”. 知者不言,言者不知.

And third, an open rigorous dialogue with Xi’s inner sanctum would not reveal just how China will navigate the near to mid-term challenges. There are just too many variables. Emerging from Covid will be turbulent and messy.

Notwithstanding these challenges and unknowns, many companies are weighing downside risk more than is warranted. In this piece we consider the risks and probabilities, concluding that the biggest hazard is focusing on defense when the true winners will be the ones who aggressively develop strategies that can capitalize on the most probable outcomes which include growth and a return to practical engagement.

China is not taking over the world

First, let’s consider something that recent history has revealed. China will not dominate the 21st Century. Geographic constraints, ineffective education systems, financial institutions that misallocate capital, and demographic challenges combined with ill-conceived socioeconomic policies stifle the proven path to dominance which is productivity growth. Labor and capital inputs have been generating diminishing returns for some time and the Chinese institutions have been slow to respond to this fundamental reality.

It is increasingly difficult to argue that China is led by omniscient technocrats outsmarting the market. Indeed, the heavy hand of the vision of the anointed have made many choices that hamstring development. Long-time China watchers—even the optimistic pollyannaish ones—bemoan the coming decline, hoping for a shift back to the practical realism and liberalization which has served China so well.

Second, many leaders in China do not aspire to join the liberal world order. For a long time, many Westerners assumed what was tactlessly yet concisely articulated in Full Metal Jacket, that “Inside every gook is an American trying to get out”. This thesis found a more sober rendering in Fukuyama’s The End of History, which postulated that the world had settled on liberal democracy as the optimum and desired operating model. The tiger economies were the poster children for this movement. But alas, engagement has not converted all the heathen and many of those who voted for engagement have now concluded that China is the leading strategic rival. On this Democrats and Republicans agree!

The current Chinese leadership has rejected this liberal world order, preferring homegrown systems and processes to set strategy and maintain stability. Some label China’s systems authoritarian, others benevolent dictatorship. The Chinese tend to refer to it as traditional values or even the Singaporean model which holds appeal for most of the population.

Regardless of the labeling or considering whether it is the right or wrong path, we suggest that those who engage with China need to understand that there is no urgent or inevitable movement to converge with Western thinking on social structures and contracts. And perhaps here another Buddhist acolyte might be worth listening to, “We cannot choose whether to engage with the world, only how to.”

Our Model is Better

A central debate for much of the nineties was “Should China be allowed to join the WTO and if so on what terms?” In the end, China joined under vague conditions which set milestones for continued reform. As China grew stronger, and particularly after 2008, China concluded the West was in decline and that many reforms were optional. China began to espouse a belief summed up as “China has now stood up and we will no longer adhere to the contracts which we signed under distress. We have a better model.” The most ardent spokespeople for this belief system now come to us as wolf warriors, zealous diplomats on a mission to spread the word of China.

This mission posits that China’s development model is more utilitarian and egalitarian than liberal democracy. The model “Benevolent Paternalism”—aka Daddy Knows Best—is an intellectual framework loosely built on an ideological and institutional foundation of Lenin and Confucius, favoring Legalism’s strict rules and decorum over live-and-let-live Buddhist principles which are also still floating around the minds in China. Rather than debate the merits of such a framework, let’s discuss “How does it impact business and what’s next?”

Quantify the Risks and Forge Ahead

For many companies, China’s political philosophy is of little relevance to their bottom line or investment thesis. Indeed, given the fluid unstructured, immature and fragmentated nature of many markets, even near term macroeconomic and sociopolitical trends are second-order priorities. For example, in a rapidly growing market with no clear leader, economic results are driven by more pedestrian issues of leadership, strategy, and execution. Said differently, success or failure boils down to calculating expected outcomes and effectively deploying capital to capture opportunities. And moving fast. Often much faster and in directions that challenge global HQ operating norms and reporting lines.

Naturally it is ridiculous to ignore the macro environment and institutional structures. And everyone wants to know “Is China in decline?” The answer is we don’t know. It is too early to tell. The demographic dividend has switched to a massive burden. And the rigid institutional infrastructures are ill-suited to manage complexities of the size, scale, and dynamism of this current era. The inability to shift away from zero covid is just one very visible and recent manifestation of this challenge. The clumsy mishandling of tech giants another. However, the global consensus on China on a whole host of issues rests on too few data points to proceed with the certainty we see many assume.

For example, the attention-grabbing narrative that Xi is emperor for life ushering in the next cultural revolution is a simplistic unproven hypothesis. Yes, he broke precedent with a third term, but does he fancy himself as Mao or Lee Kuan Yew? Many corrupt officials are still waiting out the anti-corruption drive attached so closely with Xi. And there is a rationale argument to consider that changing captains mid storm is less than ideal. Americans may be loath to recall that the beloved FDR also broke precedent with his third term!

The extension of Xi’s term has set China on a path that is prone to end badly but this is not a foregone conclusion. Only time, and events over the next few years will reveal the trajectory. In an odd way, even after 10 years in power, no one really knows what this dude is thinking and how the CCP will respond to the power Xi has amassed. But as our table below indicates, consensus seems to be the Xi is going to become a monster that leads the next Cultural Revolution. We think that this is a crude argument and unlikely outcome even if this is what Xi wants.

Figure 1: A look at probabilities and trends

China is not on a path to nationalize assets. Yes, Jack Ma has been knocked off his pedestal as were many entrepreneurs who challenged the state’s monopoly of opinion or industries viewed as central to control, e.g., information, education, entertainment, and finance. But there is a good argument that the current administration has read Rajan and Zingales and they are trying to “Save [Chinese] Capitalism from the Capitalists”. Clearly there is an attempt to concentrate power in state-owned companies, or oligopolists easier to control, but these efforts have not been successful.

Contrary to popular belief, private enterprise is not losing ground to the State. From capital formation to employee headcount, the private sector continues to grow faster than the State. The recent downturn in the economy will have a disproportionate impact on private enterprises, but the longer-term trend seems clear. Over the past decade, employment in the private sector has grown at 10% per annum while State employment shrunk by 2%. Today, about seventy-five percent of employees work in private companies. Killing the private sector would be suicidal as the State continues to generate poor returns. Unemployment plus inflation and stagnation equals revolution with pitchforks.

Figure 2

Three other common misconceptions were outlined in our last piece “Profits of Doom”:

    1. The US and China will not have a hot war over Taiwan because the military risk is just too high. China would probably fail. And even if China wins, they lose.
    2. Companies will continue to source from China due to deep, dependable, and competitive supply chains, plus the human capital and infrastructure to activate
    3. Companies will continue to be attracted to the compelling demand opportunities in China. There are 500 million “middle class consumers” with disposable income profiles and market dynamics that offer double digit growth opportunities. Most markets lack category leaders. Therefore, the right product in the right channel can grow exponentially and command outsized profits.

We can’t see the bottom, but we should jump in

In the fog of war it is difficult to predict outcomes. The next twenty-four months will reveal the true intentions of this government and the future of China. What seems obvious at this junction, however, is that China will implement a massive stimulus, the currency will remain “competitive” and, perhaps with a little luck, the US and China will find some path to détente—or at least rational civility as was on display at the G20 in Bali.

Avoid the fallacy of incredulity, the belief that because something is difficult to understand, it is false. We are dealing with an ambiguous situation and lack of information. Rather than fall for the illusion of validity, concluding China is the antichrist, we encourage fact-based scenario planning. In our estimate the most probable scenario is that China will return to the table as a practical partner because the other paths are dead ends. Use this as a strawman.

The West cannot dictate the terms of engagement demanding that China institute political pluralism, particularly when its own house is in such disarray. China has a system that has delivered impressive returns. It would fail miserably in the US and frankly if history is repeated, “common prosperity” will create “common poverty” and peasant rebellion. But prepare for the converse. China will be a viable and valuable market in 2-5 years. And odds are that China will surprise on the upside at least in the medium term. The biggest risk for most companies is not being in the water when the wave comes. Stop talking about Taiwan and add that thought for more positive outcomes to the boardroom agenda.

Is your aversion to volatility financial or emotional? –Warren Buffet

Francis Bassolino runs Alaris, an investment and advisory firm. Francis_bassolino@alaris.com.cn

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How to Approach China Alternatives: Mexico, Southeast Asia & Central Eastern Europe

Webinar:

How to Approach China Alternatives: Mexico, Southeast Asia & Central Eastern Europe

How to Approach China Alternatives

About The Webinar

Your Global Supply Chain & Manufacturing Footprint Strategy

East West Associates Manufacturing and Supply Chain Roundtable with Senior Executives

Manufacturing for export and sourcing in China is becoming more difficult due to increasing labor costs, high production expenses, volatile tariffs, political tensions, as well as challenging and changing rules & regulations.

Attractive alternatives exist for relocating China supply chain & operations including Mexico, Southeast Asia, and Central/Eastern Europe.

But how do you create a coherent strategy for your global footprint?

Developing a global footprint strategy requires analyzing your goals, markets, manufacturing operations, and supply chain network. It includes identifying new manufacturing and supply venues that could maintain quality, increase efficiencies, decrease duplication, control costs, and reduce risk.

We provided 3 real-life examples of US companies diversifying their supply chain & manufacturing to Mexico, Poland and Thailand.

The webinar discussion focused on why corporate executives selected these 3 countries.

The webinar addressed key questions such as:

    • What questions should executives be asking to determine whether to diversify their supply chain & manufacturing?
    • What metrics does a company use to determine what is the best country and site location?
    • What are the costs involved in diversifying supply chain & manufacturing?
    • What are the unique challenges in Mexico, Southeast Asia & Poland?
    • What type of industry sectors are diversifying into these 3 markets?
    • What problems can we anticipate if we close our operations in China?
How to Approach China Alternatives

Speakers

Mark Plum | Director, East West Associates
  • Former President of Briggs & Stratton Asia (NYSE: BGG)
  • VP Sales & Marketing, American Standard Thailand & American Standard China
Dan McLeod | Director, East West Associates
  • Former Director Asia Pacific Operations-Ashland Specialty Ingredients (NYSE: ASH)
  • General Manager-Eaton Corporation (Philippines)
  • Director of Asia Pacific Manufacturing and Supply Chain-Hercules
Relocating or Expanding Operations & Supply Chain From China to Vietnam and Thailand

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Relocating or Expanding Operations & Supply Chain From China to Vietnam and Thailand

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