Strategic Business Planning: Brand Development

STRATEGIC BUSINESS PLANNING:

BRAND DEVELOPMENT

STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

BACKGROUND

A US manufacturer of large construction components for the Chinese market was interested in exploring the growing portable construction products industry. EWA was engaged to develop a strategic vision & implementation action plan to drive company growth.

STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

Approach

Comprehensive growth potential assessment

    • Market
    • Industry
    • Competitors
    • Customer base
    • Product offers
    • Technical requirements
    • Etc.

Analysis to determine

    • The most profitable product segments
    • The strengths and weaknesses of the players in the end-product competitive environment
    • The end customer purchase behavior and decision-making influencers
    • The customer perceptions with regards to brands, products, service, post-sales support, distribution, sales channels, etc.
      • Finding: Significant growth potential‚Ķbut various market specifics could present severe challenges to a successful company internal production approach
Step 3

Recommendation to produce end-products in cooperation with a local non-industry Chinese assembly company

    • Identification and qualification of a suitable Chinese assembly company
    • R&D briefing and consultation during product development
Step 4

Recommendation to conduct a test market in several key regions

    • Identification and qualification of distribution partner for test market launch
STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

RESULTS

  • After the successful completion of the test market, the client launched nationwide
  • 6% increase in company revenue within the first 24 months
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