Strategic Business Planning: Brand Development

STRATEGIC BUSINESS PLANNING:

BRAND DEVELOPMENT

STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

BACKGROUND

A US manufacturer of large construction components for the Chinese market was interested in exploring the growing portable construction products industry. EWA was engaged to develop a strategic vision & implementation action plan to drive company growth.

STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

Approach

Comprehensive growth potential assessment

    • Market
    • Industry
    • Competitors
    • Customer base
    • Product offers
    • Technical requirements
    • Etc.

Analysis to determine

    • The most profitable product segments
    • The strengths and weaknesses of the players in the end-product competitive environment
    • The end customer purchase behavior and decision-making influencers
    • The customer perceptions with regards to brands, products, service, post-sales support, distribution, sales channels, etc.
      • Finding: Significant growth potential…but various market specifics could present severe challenges to a successful company internal production approach
Step 3

Recommendation to produce end-products in cooperation with a local non-industry Chinese assembly company

    • Identification and qualification of a suitable Chinese assembly company
    • R&D briefing and consultation during product development
Step 4

Recommendation to conduct a test market in several key regions

    • Identification and qualification of distribution partner for test market launch
STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

RESULTS

  • After the successful completion of the test market, the client launched nationwide
  • 6% increase in company revenue within the first 24 months
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Counteracting the Effects of the Coronavirus Upon Global Businesses

Webinar:

Counteracting the Effects of the Coronavirus Upon Global Businesses

Counteracting the Effects of the Coronavirus Upon Global Businesses

About The Webinar

East West Associates Roundtable With Senior Executives

Companies are increasingly diversifying their Operations and Supply Chain from China to improve future operational stability.

This webinar discusses how companies can diversify their business from China to Thailand, Vietnam and the Philippines.

Western companies operating in China are experiencing multiple threats to company profitability and stability:

    • The outbreak of the Coronavirus in China
    • The US-China trade tariffs
    • The slowing China economy
    • The rising labor costs in China
    • The growing regulatory complexity in China

As a result, increasingly more of these companies are relocating production to South-East Asia:

    • Risk diversification
    • Cost reduction
    • Growth development
Counteracting the Effects of the Coronavirus Upon Global Businesses

Speakers

Mark Plum | Director, East West Associates
  • Former President of Briggs & Stratton Asia (NYSE: BGG)
  • VP Sales & Marketing, American Standard Thailand & American Standard China
Dan McLeod | Director, East West Associates
  • Former Director Asia Pacific Operations- Ashland Specialty Ingredients
  • General Manager-Eaton Corporation (SE Asia)
  • Director of Asia Pacific Manufacturing and Supply Chain-Hercules
Counteracting the Effects of the Coronavirus Upon Global Businesses

View Webinar

Counteracting the Effects of the Coronavirus Upon Global Businesses

Presentation

ARTICLES
CASE-STUDIES
MEDIA CLIPS
WEBINARS

Timely Topics To Drive Growth.

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Disruption in China is Driving Company Expansion into Mexico

Webinar:

Disruption in China is Driving Company Expansion into Mexico

Disruption in China is Driving Company Expansion into Mexico

About The Webinar

Mexico is a good supply chain base for certain products, but has its own specific issues and concerns when deciding to move manufacturing and supply chains.

    • Personal Safety Concerns
    • Potential Transparency Issues
    • Local Corruption

This presentation is divided into 3 sections:

    • A detailed overview of the advantages of doing business in Mexico
    • A detailed explanation of what is required to ensure the development of a successful global expansion strategy & disruption-free implementation
    • 2 working example case studies
Disruption in China is Driving Company Expansion into Mexico

SPEAKERS

Mark Plum | Director, East West Associates
  • Former President of Briggs & Stratton Asia (NYSE: BGG)
  • VP Sales & Marketing, American Standard Thailand & American Standard China
Dan McLeod | Director, East West Associates
  • Director, East West Associates
Disruption in China is Driving Company Expansion into Mexico

VIEW WEBINAR

Disruption in China is Driving Company Expansion into Mexico

PRESENTATION

ARTICLES
CASE-STUDIES
MEDIA CLIPS
WEBINARS

Timely Topics To Drive Growth.

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Mitigating the Impact of the US China Tariffs

Webinar:

Mitigating the Impact of the US China Tariffs

Mitigating the Impact of the US China Tariffs

About the Webinar

This webinar discusses the operational, commercial and supply chain counteractive measures companies can take to mitigate the impact of the US China Tariffs.

    • Overview of the impacts of the US/China tariffs upon companies operating & investing in China
    • Presentation of 5 key counteractive strategies, which companies are developing to mitigate the impact of the US/China tariffs
    • Review of the counteractive strategy development process
    • EWA implementation case studies outlining how counteractive strategies are transformed into results
Mitigating the Impact of the US China Tariffs

Speakers

Mark Plum | Director, East West Associates
  • Former President of Briggs & Stratton Asia (NYSE: BGG)
  • VP Sales & Marketing, American Standard Thailand & American Standard China
Warren Wisnewski | Director, East West Associates
  • Vice President and General Manager, Asia Pacific for Eastman Kodak Company (NYSE: KODK)
  • Recipient of Shanghai City’s Silver and Golden Magnolia Awards
Mitigating the Impact of the US China Tariffs

View Webinar

Mitigating the Impact of the US China Tariffs

Presentation

ARTICLES
CASE-STUDIES
MEDIA CLIPS
WEBINARS

Timely Topics To Drive Growth.

Sign up for our webinars.

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OUR CLIENTS