STRATEGIC BUSINESS PLANNING:

BRAND DEVELOPMENT

STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

BACKGROUND

A US manufacturer of large construction components for the Chinese market was interested in exploring the growing portable construction products industry. EWA was engaged to develop a strategic vision & implementation action plan to drive company growth.

STRATEGIC BUSINESS PLANNING: BRAND DEVELOPMENT

Approach

Comprehensive growth potential assessment

- Market
- Industry
- Competitors
- Customer base
- Product offers
- Technical requirements
- Etc.

Analysis to determine

- The most profitable product segments
- The strengths and weaknesses of the players in the end-product competitive environment
- The end customer purchase behavior and decision-making influencers
- The customer perceptions with regards to brands, products, service, post-sales support, distribution, sales channels, etc.
  - Finding: Significant growth potential…but various market specifics could present severe challenges to a successful company internal production approach