Mark Plum Director


Mark Plum is a seasoned executive with vast strategic and operational expertise on the ground in China. 

Prior to joining East West Associates, Mark held a variety of senior level positions with U.S. multinational corporations, including President of Briggs & Stratton Asia (NYSE: BGG), based in Shanghai, China from 2002 – 2013.

This position included P/L responsibility comprised of multiple manufacturing facilities in Chongqing, China, Subic Bay, Philippines and Osaka, Japan, and distribution operations, sales offices and warehouses in China, South Korea, Thailand, Cambodia, Vietnam, Indonesia, Myanmar, Singapore and Taiwan.

In 2002, he was instrumental in establishing Briggs & Stratton engine manufacturing facility in Chongqing, China, and a design center, laboratory, and application test center in Shanghai. During this tenure as President of Briggs & Stratton Asia, annual operating income year on year growth exceeded 10 percent per year for the 11 years growing the business from start-up to 120 million USD and more than 600 employees. 

Mark had previously held a variety positions with American Standard (Trane Air Conditioning Division) in Thailand commencing in 1991 and relocating to China in 1995.

During this period he established a 50/50 Joint Venture with United Kingdom-based Jardine Matheson in Bangkok, Thailand to design, manufacture, sell, and service residential air conditioners within the Indo-Chinese markets. 

In 1994, Mark established Trane's first Representative office in Ho Chi Minh City, Vietnam after the USA embargo was lifted to market, sell, and service commercial air conditioning products to the growing global 5 star Hotel market.

Mark began his career at General Electric Co. where he was a member of the Global Sales Manpower Program (SMP) and won several National awards during his 11-year tenure with General Electric.

While a resident of Shanghai, Mark held a variety of board positions to include Shanghai American School, Dulwich International School, as well as visiting Professor positions for Marquette University, WI and Thunderbird School of International Management, AZ. In addition, he was a member of the Wisconsin World Trade Association, US-China Business Council, Shanghai American Chamber of Commerce, and a variety of committees to include manufacturing and construction.

Mark has a Masters of International Management from Thunderbird School of International Management, Phoenix, Arizona.

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